Sunday, November 13, 2011

Royal Oud by Creed



Oud is hot! Oud or agar wood is a very intensive deep woody aroma material. Agar wood  offers what commercial perfumery never will: an exercise in sensory refinement. As you ponder the sensual subtlety of each note as it develops throughout the day, you become enchanted by a deep awareness of the power of your senses.
Agar wood made its journey from distant lands and took many years to ripen and mature before it funnelled into the bottle. Originating from an evergreen tree, agar wood is produced in its trunk to fight off natural occurring bacteria found in the jungles and wild forests of the Far East. As long as the tree grows, the potency of the oud also increases. Its intoxicating aroma is a rare and precious substance also known as aloes wood.
The indigenous explorers who discover the Aloes wood trees in the jungle sell the wood to expert distillers, who begin the process of extracting the resin from the agar wood. Oud oil extraction can be performed through water or steam distillation.



 Creed used this very special and extremely expensive aroma material to use it in a fragrance that is more European and where the oud is softer but very well balanced. The sharp edges are gone but the fragrance remains extremely deep and very suitable for both men and women. It is a divine connection between Paris and Persia, inspired by gold, marble, leather, wood and Persian palaces. Build on Regal Indian oud, sandal wood and musk, this architectural creation is decorated with bergamot, lemon, pink berries, galbanum, cedar wood and angelic root.

Soon available at YOUR Premium store in Antwerp and selected retailers.

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